CARRERA Watch
The history of the Tag Heuer watch brand, founded in 1960 by 29-year-old Edouard Hoer, is a history of revolutionary discoveries. While some companies have been looking for their niche for a long time and have been successful for years, it took Eduard Hoer only 9 years to turn watchmaking on its head. He suggested replacing the winding key with the crown. In 1882 he created the first pocket chronograph, and 5 years later he patented the oscillating pinion - an oscillating gear wheel, which is still used today in mechanical chronographs. In 1892, Edward's heirs - Jules-Edward and Charles-August Hoera - made another breakthrough. They created a 12-hour Time of Trip chronograph for aviation dashboards. It is this watch that will travel in an airship in 1919 and will fly around the world in 1929. In 1916, the Tag Heuer brand invented uniquely accurate stopwatches with an accuracy of 1/50 and 1/100 of a second - and already in 1920 the company was invited to the Olympic Games as the official timekeeper.
But the 1950s and 1960s play a special role in the history of the tradem CARRERA Watch ark. It was then that the owner of the company Jack Hoer, being the official timekeeper of the 12-hour Sebring races in Florida, met Mexican racers Ricardo and Pedro Rodriguez. They told the watchmaker about the amazing Carrera Panamericana races in Mexico. And the watchmaker could not deny himself and the world the opportunity to create an equally legendary watch dedicated to Carrera Panamerican. The collection was named Tag Heuer Carrera and became one of the most famous and successful in the history of the brand. From year to year the company supplemented the first model of 1963 with new details, improved the design, gave the appearance and the core of the watch a modern spirit. But the creators of Karera regularly reissued the first model - as a reminder of a successful start and a promising future. In 1996, the first Carrera watches were transformed into the Classiс line, and in 2015 they came out under the name Сarrera Caliber 18 Telemeter.
A more detailed history of the company is presented on the Tag Heuer History page.
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